This book is for anyone interested in marketing. Whether you're a beginning business school student or an experienced executive, it provides practical advice for creating your marketing strategy and growing your business in an ever-changing environment. In this marketing fable, the authors outline 6 easy steps to build a powerful online presence. It's written in story format, so it's easy to read and keeps you engaged throughout the book. The authors also provide a summary of the key lessons and helpful templates that you can use to design your own digital marketing journey.